Unless you’ve been under a rock for most of 2021, the letters ’N’, ‘F’ and ‘T’ should ring a bell. The latest craze to emerge from the wild world of crypto is taking the world by storm, and not for no reason. NFTs are a revolutionary way of securing digital ownership and it’s likely that in the future everything from IDs to medical records will be represented as NFTs.

Part of the NFT boom has been the widespread pivot towards the metaverse. In this revolution Virtual Reality (VR) and Augmented Reality (AR) are no longer niche technologies — in fact the biggest names in tech are already pivoting towards these sectors. For Facebook, one of the largest and most valuable companies on Earth, to completely rebrand and change their name to ‘Meta’ shows that this is all so much more than a passing fad.

At the intersection of all these confluent factors lays AR NFTs: digital assets that can be projected into the real world, backed by an NFT. At Hololoot, AR is in our blood — our team has a proven track record working with this technology and a concrete vision for its future.

But who else is playing this game? And what’s the difference between them and Hololoot?

In this article we take a look at a few of our competitors and explore what makes Hololoot unique.

🥊 Round 1: Hololoot vs. Vew

Vew is a platform built to allow conversions of physical and digital collectibles into AR NFTs. Users want to make the AR NFT connect with a designer who helps them through the process of creating their product.

While having a designer can be helpful, in many cases this slows down the asset creation process considerably. Where 3D assets already exist, conversion into the AR asset should be a straightforward process: and on Hololoot, it actually is.

Hololoot Cloud enables users to quickly generate AR-enabled NFT assets by uploading any 3D model to service. Whether they be animated models or game assets, being able to quickly create AR NFTs yourself saves time. In a market that moves as rapidly as NFTs, time really is money.

But that isn’t even the best part 😉 Hololoot allows you to upload photogrammetric scans which can be converted by the protocol into AR assets. What is a photogrammetric scan?

Photogrammetric scanning is a way of meshing photo sets together to render a 3D model. This means that users will be able to scan things in the real-world–anything from a piece of furniture to another person–and convert them into detailed AR assets, all within Hololoot.

Imagine creating an NFT of a piece of furniture you’d like to sell. With Hololoot you can easily capture images to create the AR representation, which a potential buyer can put virtually into their own home. You can do this with Vew too — except you need to wait a while for your designer to get back to you 🐢

🥊 Round 2: Hololoot vs. VeVe

VeVeis a digital marketplace for the collectible AR NFTs. The platform specializes in unique drops of rare items which can be collected and viewed in AR.

VeVe’s AR platform is powerful and their NFT marketplace rich with features. However, the platform only caters to specific releases that they select — users can’t create or manage their own NFTs, so the only collections available on the platform are the ones that they approve.

With Hololoot, users are able to add and remove digital assets within our app permissionlessly and without needing to know how to code. We believe this feature should be more widespread than it is — in fact many of our team have previously worked on no-code AR solutions for educational providers. Self-service is the key to mass adoption and it’s something central to our design philosophy 🤝

🥊 Round 3: Hololoot vs. OVR

OVR is the AR metaverse platform built around purchasable pieces of land. The app divides the world into hexagons which can be purchased and have AR experiences built into them.

OVR shares many similarities with Hololoot, even though our offerings are different. Whereas OVR is built for exploring specific geographic locations, Hololoot has a much wider scope — anything can be converted to the AR NFT with Hololoot and geography is no restriction.

That said, location-based AR assets are an incredible development, which is why Hololoot is already developing support for these types of NFTs. Hololoot is designed to support quick, simple asset creation and NFT minting, making location-based AR assets on Hololoot is easier than anywhere else 🚀

✨ The best AR NFTs, period

Competition is healthy, and we genuinely respect all our competitors. We all share a vision for a future enriched by AR and one where the benefits of NFTs are widespread. Still, if we had to pick a favorite, I think you all know who we’d choose 😉

There is nothing in the market quite like Hololoot, and we’re so much more than the features we’ve already mentioned. Our native crypto token, intelligent marketplace algorithms and dynamic asset lighting are some other features we’re incredibly proud of and that’s only the beginning. We’re working hard to deliver a product which bridges the gap between traditional NFTs and AR and one which has the simplicity and appeal to gain widespread adoption.

We’re confident in what we’re building at Hololoot, not simply because of the future we envision, but because of our team’s deep history in AR. We’re led by experts in AR who have been developing solutions for years and who know the challenges that users and creators face when dealing with the technology.

At the core though, what really makes Hololoot different isn’t a concrete thing: it’s the vision our team and our community share for the future of AR technology. It’s a future we’re excited to be building 💪

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