Introducing Hololoot

Welcome to the new dimension, one, where anything you think of is possible. Dimension, where Alice not only can go down the rabbit hole, but also redesign it, repurpose it or sell it to Neo as a NFT token. Neo might then stake his NFT in exchange for tokens he will use to pay for creation of his own, unique NFT. With brave ideas and proper approach impossible will cease to exist and the only limitation we will come across is our imagination.

Let’s not get ahead of ourselves here and rewind a little. What is AR, what is NFT? What are we even trying to do here?

Augmented Reality (AR) is the technology expanding our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), which creates a whole artificial environment to replace the real one, AR appears in direct view of an existing environment and adds sounds, videos or graphics to it.

For example, a pterodactyl might be seen landing in the trees, the dogs could be mingling with their cartoon counterparts, and the kids could be seen kicking past an alien spacecraft on their way to score a goal.

With advances in AR technology, these examples are not that different from what might already be available for your smartphone. Augmented reality is, in fact, readily available and being used in a myriad of ways including Snapchat lenses, apps that help you find your car in a crowded parking lot, and in a variety of shopping apps that let you try on clothes without even leaving home.

Augmented reality is, in fact, readily available and being used in a myriad of ways including as Snapchat lenses
Augmented reality is, in fact, readily available and being used in a myriad of ways including Snapchat lenses

An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos. NFTs are also generally one of a kind, or at least one of a very limited run, and have unique identifying codes. An NFT allows the buyer to own the original item. Not only that, it contains built-in authentication, which serves as proof of ownership. Collectors value those “digital bragging rights” almost more than the item itself.

NFT stands for non-fungible token. It’s generally built using the same kind of programming as cryptocurrency, like Bitcoin or Ethereum, but that’s where the similarity ends. Physical money and cryptocurrencies are “fungible, ” meaning they can be traded or exchanged for one another. They’re also equal in value — one dollar is always worth another dollar; one Bitcoin is always equal to another Bitcoin. Crypto’s fungibility makes it a trusted means of conducting transactions on the blockchain. Specifically, NFTs are typically held on the Ethereum blockchain, although other blockchains support them as well.

An NFT is created, or “minted” from digital objects that represent both tangible and intangible items, including:
• Art
• GIFs
• Videos and sports highlights
• Collectibles
• Virtual avatars and video game skins
• Designer sneakers
• Music

So where do we come in all of this?

We have been creating and selling Augmented Reality solutions for 5 years giving us deep market experience. We started with building a furniture & home decor AR marketplace. It gave us the tech backbone to create a great NFT generator.

Based on our work in the furniture market we have the technology to create
beautiful artist-grade AR visualizations. Our AR solution can be used to generate beautiful AR NFTs from any 3D model. While AR NFT generation so far required either coding a solution or using weak uncustomized tools, it will now be done in high quality, in seconds. We aim to become the first player in a new major NFT category.


Hololoot will implement the lootbox mechanics that you can find in a lot of modern games. It is proven through multiple scientific projects that gamification allows to involve the user in regular visits to the app. At the same time, if it’s designed ethically, it is non-invasive and does not affect the general experience in case if somebody wishes to stay out of it. Airdrops. Users of the Ecosystem will benefit from Token or NFTs airdrops. In-app Missions & Rewards System These gamification elements revolve around users gathering tokens in exchange for various in-app missions, such as sharing a picture of a hologram on social media or minting an NFT.

Hololoot mixes NFTs, AR and Gaming using a powerful techstack. It is the best-in-class solution that will be your preferred gateway into the world of AR NFTs. Easily generate, play with, share, buy and sell AR NFTs using any desktop and mobile devices. AR is the trend that will take the world by storm in the next few years. We are proud to be at the forefront of this revolution.

Four types of NFTs

We are looking at supporting four types / tiers of NFTs in foreseeable future:

Classical AR NFTs

The simplest, most common type. These can be any 3D models or photo-grammetric scans. Simply upload it to our platform, use the Generator to fine-tune the parameters, mint it as an NFT, have it in your wallet and publish it in the AR app. You are now a part of the mobile AR NFT marketplace! Think of Tyson’s Fury gloves but in 3D. How cool would it be to view them as 3D holograms anywhere in the world!

Gaming AR NFTs

Made by gamers, for gamers. Our plan is to reach out to game studios from all over the world and encourage them to publish their 3D assets as collectible NFTs. The first step is to engage with Enjin’s developers, and then go beyond. Imagine all the gaming assets such as weapons or characters that you could bring into reality.

AR NFTs connected to physical objects

A bit more advanced concept. This type of AR NFTs requires direct connection between metaverse and reality. Our best bet is a QR Code or an RFID Chip but there are more possibilities that we are still researching. This type can be a physical piece of art that has a digital twin. You can own both or just one.

Location-based AR NFTs

Once we build up a sizeable community and have a decent amount of assets present on our marketplace, our idea is to create a location-based type of NFTs. Remember Pokemon GO? What if you could own a digital twin of a sculpture in a particular city that other users of the marketplace could interact with? Or perhaps buy it off from you, if they find it beautiful. Or imagine airdrops that you’d have to find in your city by walking around. That’s our idea.

What has been mentioned here is just a tip of the iceberg. Keep an eye on us with our social media for more info and exciting news coming soon!

The future is here.

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